Text hierarchy

One thing that I have learned in graphic arts class is the importance of which  words are arranged, or text hierarchy. The size, font, and where each sentence is put impacts how the the piece will turn out. for example, the bigger the words are, the more the eye is drawn to it, that is why news papers have headlines, to grab the readers  attention. Text hierarchy usually has at least three levels. One that grabs the reader, one that briefly explains what it is, and the actual information. You can see this in action with the advertisement I made with the 1939 Buick. It had the tittle, then the motto, then a small description. A prime example of text heiarchy.